Mattmax Sets to Take over as Naija’s First Choice Music Video Director
The
story of Mattmax, a creative music video director who D’banj
describes his creativity as
“out of this world”, reminds one of
these bible verses “despise not the days of thy little beginning” and
“whatsoever thy hand finds to do; do it with all your might”.
Born
to Christian parents and christened Matthew Abiodun Aina, who later got
the name Mattmax from a friend who sees his ideas flowing through his
mind as maximum. The Computer Science graduate from Yaba College of Technology
journeyed into visual effects because of the passion he has for entertainment
which was fueled by the challenge he got from Remi Oni who used to be
the graphics editor of erstwhile Global Sound which Femi
Aderibigbe- Kwame used to present. Mattmax said “Having seen what Remi
does with visuals then, I tried reaching him on phone for over six months, and
when I eventually got in touch he asked me to challenge him. I was confused
looking at what he had achieved then but accepted the challenge and locked
myself up for one whole year doing research and read a lot about visual effects
and that’s why I am here today”.
Without
any formal training, his creativity instantly got him a slot on a Delta State
project which he did for close to 3 years. After which he came to Lagos and
shot Slim
Joe’s “Oti Yan Yan” music video, which enjoyed some airplay, and did a
couple of montage amongst which was Nigerian Comedy Awards. He presently has a
lot of videos enjoying massive rotations on TV stations to his credits amongst
which are Dbanj’s “Don’t Tell Me Nonsense”, Donna Diva “Gaga”, Danny Young “Omo
Lepa”, Olamide’s “Voice of the Street”,
KaySwitch’s “ For Example”, Timaya “Ekolomba”, Habida “Light Up”, Brain “Watcha
U Looking At” and “Lubadi” , Lace
“Gba Be”, and hosts of other videos from established and new acts.
Coming
from a rough background, he is trying to make people know that he can do things
differently despite its challenges. “Without
forgetting people who constantly look down on us because they feel the top is
meant for them alone. The story’s changing now”, he added.
Mattmax who is
driven by passion for what he does, aspires to build a film village where
anyone can walk into and find any type of set that would suit any kind of
production budget; be it high budget, medium budget or low budget in the
nearest future. He also added that he looks forward to shooting for the likes
of Chris
Brown, Rick Ross and a host of others.
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